Looks neat and potentially promising. The biggest concern I would have is how practical it would be to own one. It would almost seem it would sell strongest with new drivers (High Schoolers and College Students). Maybe a little to fresh out of college too.
While it claims it seats two, I can't really imagine a grown person being able to fit in the back. So I can't really see a couple wanting this for a road trip or anything.
Also, looks like Takata is their supplier for Airbags... hope they consider changing suppliers soon...
Their board members looks pretty solid and seems to have good experience. Hopefully they are successfully, I don't see them being huge or anything, but probably good enough to float along and be profitable.
Looks like it'll be at the N.A. Auto Show, so hopefully I'll be able to check it out next week during industry day!