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Thread: DeLorean makup ???

  1. #1
    Senior Member Dangermouse's Avatar
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    DeLorean makup ???

    So, apparently there is a DeLorean makeup, specifically "primer", whatever that is.

    https://www.elysiancosmetics.com/shop

    Made by Elysian


    DMCH are none too pleased and have filed suit, and frankly I can't blame them

    https://www.worldipreview.com/news/d...-company-15491

    though naming a makeup item after a 35 year old car seems an odd marketing decision.
    Dermot
    VIN 2743, B/A, Frame 2227, engine 2320

    I don't always drive cars, but when I do, I prefer DeLoreans

    http://www.will-to-live.org

    No-one is to stone anyone, even, and I want to make this absolutely clear, even if they do say "carburetor"

  2. #2
    Not really banned Michael's Avatar
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    I don't see the connection? If they were making it after the car it would be called "DMC-12". Maybe they were making it after JZD, or maybe the janitor's name is DeLorean and they named it after him, can you trademark a last name? In that case I'm suing Jersey Mikes

  3. #3
    Stupid Newbie DaraSue's Avatar
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    Maybe they're trying to make the connection, "use this product and you'll be ageless"? For $82, I should certainly hope so.

  4. #4
    Not really banned Michael's Avatar
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    If they are marketing makeup primer, they should have named it "Dale"

    (Google it)

  5. #5
    Senior Member mluder's Avatar
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    Quote Originally Posted by Michael View Post
    I don't see the connection? If they were making it after the car it would be called "DMC-12". Maybe they were making it after JZD, or maybe the janitor's name is DeLorean and they named it after him, can you trademark a last name? In that case I'm suing Jersey Mikes
    Cheers
    Steven Maguire
    #4456


    IT'S A TRAP!!!!!

  6. #6
    Delorean Guru
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    If that upsets them I wonder how they feel about a grout marketed as "Delorean Grey"? I also see "Living The Dream" ripped off all the time. Same as Back To The Future but that is probably Universal's. It's a big world, it can cost a lot of money to go ahead and start up all of these lawsuits all over the country. Can they really try to claim ownership of anything using the family name Delorean? I would think they can only claim ownership of anything automobile related. For example can they go against Universal or Data East about the BTTF The Pinball? There has to be some point at which it ends.
    David Teitelbaum

  7. #7
    Senior Member
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    There has to be some point at which it ends.
    I agree, I think things like this do them more harm than good within the DeLorean community. You have to only look on eBay at the amount of stuff coming out of China that's branded as DMC or DeLorean that they have no control over. Why worry about someone using the name DeLorean?
    Chris
    Chris Williams #15768 Back on the road after 14 years. Ex#4584
    Worldwide DeLorean Owners Club: www.deloreans.co.uk Full colour DeLorean magazine shipped worldwide.
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  8. #8
    Senior Member Dangermouse's Avatar
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    Elysian Cosmetics agrees to cease its use of DELOREAN brand and acknowledges DeLorean Motor Company as owner of the DeLorean brand.

    https://www.benzinga.com/pressreleas...sian-cosmetics



    and relatedly

    DMCH signs up with a branding agency to license the name

    https://www.prnewswire.com/news-rele...300644029.html
    Dermot
    VIN 2743, B/A, Frame 2227, engine 2320

    I don't always drive cars, but when I do, I prefer DeLoreans

    http://www.will-to-live.org

    No-one is to stone anyone, even, and I want to make this absolutely clear, even if they do say "carburetor"

  9. #9
    Not really banned Michael's Avatar
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    Quote Originally Posted by Dangermouse View Post
    Elysian Cosmetics agrees to cease its use of DELOREAN brand and acknowledges DeLorean Motor Company as owner of the DeLorean brand.

    https://www.benzinga.com/pressreleas...sian-cosmetics



    and relatedly

    DMCH signs up with a branding agency to license the name

    https://www.prnewswire.com/news-rele...300644029.html
    More proof to my theory that money(and/or the fear of losing it) can solve ANY problem.
    Last edited by Michael; 05-09-2018 at 06:14 PM.

  10. #10
    Senior Member
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    Quote Originally Posted by DaraSue View Post
    Maybe they're trying to make the connection, "use this product and you'll be ageless"? For $82, I should certainly hope so.
    Well it's about $6 short of being suitably correct.

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