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Thread: DeLorean makup ???

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  1. #1
    Senior Member Dangermouse's Avatar
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    DeLorean makup ???

    So, apparently there is a DeLorean makeup, specifically "primer", whatever that is.

    https://www.elysiancosmetics.com/shop

    Made by Elysian


    DMCH are none too pleased and have filed suit, and frankly I can't blame them

    https://www.worldipreview.com/news/d...-company-15491

    though naming a makeup item after a 35 year old car seems an odd marketing decision.
    Dermot
    VIN 2743, B/A, Frame 2227, engine 2320

    I don't always drive cars, but when I do, I prefer DeLoreans

    http://www.will-to-live.org

    No-one is to stone anyone, even, and I want to make this absolutely clear, even if they do say "carburetor"

  2. #2
    Not really banned Michael's Avatar
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    I don't see the connection? If they were making it after the car it would be called "DMC-12". Maybe they were making it after JZD, or maybe the janitor's name is DeLorean and they named it after him, can you trademark a last name? In that case I'm suing Jersey Mikes

  3. #3
    Stupid Newbie DaraSue's Avatar
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    Maybe they're trying to make the connection, "use this product and you'll be ageless"? For $82, I should certainly hope so.

  4. #4
    Not really banned Michael's Avatar
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    If they are marketing makeup primer, they should have named it "Dale"

    (Google it)

  5. #5
    Senior Member
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    Quote Originally Posted by DaraSue View Post
    Maybe they're trying to make the connection, "use this product and you'll be ageless"? For $82, I should certainly hope so.
    Well it's about $6 short of being suitably correct.

  6. #6
    Senior Member DMC-81's Avatar
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    I think the fact that DMCH is actively trying to protect the brand helps keep it as pure as possible, and the fact that their licensing activities adds revenue streams for a relatively small business is good news for longevity of the operation and resources to reproduce parts. All good news.

    One of the cars I researched/considered for my restoration project was the Bricklin. Just on the availability of parts alone, I am glad that I settled on the DeLorean. I bought a lot of parts, and there was not one that I couldn't find.
    Not bad for a 37 year old orphan car.
    Dana

    1981 DeLorean DMC-12 (5 Speed, Gas Flap, Black Interior, Windshield Antenna, Dark Gray)
    Restored as "mostly correct, but with flaws corrected". Pictures and comments of my restoration are in the albums section on my profile.
    2006 Dodge Magnum R/T (D/D)
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  7. #7
    Not really banned Michael's Avatar
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    Quote Originally Posted by DMC-81 View Post
    I think the fact that DMCH is actively trying to protect the brand helps keep it as pure as possible, and the fact that their licensing activities adds revenue streams for a relatively small business is good news for longevity of the operation and resources to reproduce parts. All good news.
    This is something I never considered. I remember the last Star Wars movie the stupid branding was EVERYWHERE! Not just toys and clothes but Jedi toothbrushes, paper towels, ziplock bags, brand new cars with STAR WARS special edition badges and stickers. It definately took the shine off the movie and insured it's "here today gone tomorrow " fad status.
    I don't want the DeLorean to turn into a cheap ad trick which is why I never cared to see it in all those stupid scripted "reality shows". Instead of being a unique, mysterious once in a blue moon event, overnight it turned into "Yeah I saw that on TV last night when the guy got his taint kicked in".
    DMCH protecting the marque helps keep the brand out of places it doesn't really belong so next month you will not be walking by a McDonalds and see the new "Deloreanwich" in it's special collector's edition gull wing box.
    Too bad they didn't stop Nike from that abomination but like I said, money solves a lot of problems so maybe you will be sinking your teeth into a Deloreanwich if McDonalds pays the piper.

  8. #8
    Senior Member mluder's Avatar
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    Quote Originally Posted by Michael View Post
    I don't see the connection? If they were making it after the car it would be called "DMC-12". Maybe they were making it after JZD, or maybe the janitor's name is DeLorean and they named it after him, can you trademark a last name? In that case I'm suing Jersey Mikes
    Cheers
    Steven Maguire
    #4456


    IT'S A TRAP!!!!!

  9. #9
    Delorean Guru
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    If that upsets them I wonder how they feel about a grout marketed as "Delorean Grey"? I also see "Living The Dream" ripped off all the time. Same as Back To The Future but that is probably Universal's. It's a big world, it can cost a lot of money to go ahead and start up all of these lawsuits all over the country. Can they really try to claim ownership of anything using the family name Delorean? I would think they can only claim ownership of anything automobile related. For example can they go against Universal or Data East about the BTTF The Pinball? There has to be some point at which it ends.
    David Teitelbaum

  10. #10
    Senior Member
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    There has to be some point at which it ends.
    I agree, I think things like this do them more harm than good within the DeLorean community. You have to only look on eBay at the amount of stuff coming out of China that's branded as DMC or DeLorean that they have no control over. Why worry about someone using the name DeLorean?
    Chris
    Chris Williams #15768 Back on the road after 14 years. Ex#4584
    Worldwide DeLorean Owners Club: www.deloreans.co.uk Full colour DeLorean magazine shipped worldwide.
    DeLorean Essential Buyers Guide: https://deloreanbuyersguides.co.uk/

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