DeLorean makup ???

[Dangermouse]

So, apparently there is a DeLorean makeup, specifically "primer", whatever that is.

https://www.elysiancosmetics.com/shop

Made by Elysian


DMCH are none too pleased and have filed suit, and frankly I can't blame them

https://www.worldipreview.com/news/d...-company-15491

though naming a makeup item after a 35 year old car seems an odd marketing decision.

[Michael]

I don't see the connection? If they were making it after the car it would be called "DMC-12". Maybe they were making it after JZD, or maybe the janitor's name is DeLorean and they named it after him, can you trademark a last name? In that case I'm suing Jersey Mikes

[DaraSue]

Maybe they're trying to make the connection, "use this product and you'll be ageless"? For $82, I should certainly hope so.

[Michael]

If they are marketing makeup primer, they should have named it "Dale"

(Google it)

[DMC-Ron]

Maybe they're trying to make the connection, "use this product and you'll be ageless"? For $82, I should certainly hope so.

Well it's about $6 short of being suitably correct.

[DMC-81]

I think the fact that DMCH is actively trying to protect the brand helps keep it as pure as possible, and the fact that their licensing activities adds revenue streams for a relatively small business is good news for longevity of the operation and resources to reproduce parts. All good news.

One of the cars I researched/considered for my restoration project was the Bricklin. Just on the availability of parts alone, I am glad that I settled on the DeLorean. I bought a lot of parts, and there was not one that I couldn't find.
Not bad for a 37 year old orphan car.

[Michael]

I think the fact that DMCH is actively trying to protect the brand helps keep it as pure as possible, and the fact that their licensing activities adds revenue streams for a relatively small business is good news for longevity of the operation and resources to reproduce parts. All good news.

This is something I never considered. I remember the last Star Wars movie the stupid branding was EVERYWHERE! Not just toys and clothes but Jedi toothbrushes, paper towels, ziplock bags, brand new cars with STAR WARS special edition badges and stickers. It definately took the shine off the movie and insured it's "here today gone tomorrow " fad status.
I don't want the DeLorean to turn into a cheap ad trick which is why I never cared to see it in all those stupid scripted "reality shows". Instead of being a unique, mysterious once in a blue moon event, overnight it turned into "Yeah I saw that on TV last night when the guy got his taint kicked in".
DMCH protecting the marque helps keep the brand out of places it doesn't really belong so next month you will not be walking by a McDonalds and see the new "Deloreanwich" in it's special collector's edition gull wing box.
Too bad they didn't stop Nike from that abomination but like I said, money solves a lot of problems so maybe you will be sinking your teeth into a Deloreanwich if McDonalds pays the piper.

[mluder]

I don't see the connection? If they were making it after the car it would be called "DMC-12". Maybe they were making it after JZD, or maybe the janitor's name is DeLorean and they named it after him, can you trademark a last name? In that case I'm suing Jersey Mikes

[David T]

If that upsets them I wonder how they feel about a grout marketed as "Delorean Grey"? I also see "Living The Dream" ripped off all the time. Same as Back To The Future but that is probably Universal's. It's a big world, it can cost a lot of money to go ahead and start up all of these lawsuits all over the country. Can they really try to claim ownership of anything using the family name Delorean? I would think they can only claim ownership of anything automobile related. For example can they go against Universal or Data East about the BTTF The Pinball? There has to be some point at which it ends.

[chris williams]

There has to be some point at which it ends.

I agree, I think things like this do them more harm than good within the DeLorean community. You have to only look on eBay at the amount of stuff coming out of China that's branded as DMC or DeLorean that they have no control over. Why worry about someone using the name DeLorean?
Chris