They are one solid piece of rubber (with a spring inside), vs the original seals which seem to be pressed together from multiple pieces of metal, felt, plastic, etc. These disintegrated upon removal into their constituent elements. The double-lip ones will never do this.
Also, the double-lip design is meant to keep the lubricant in and contaminants out. This means that external dirt, oil, grease, debris, etc will never be able to get in and damage the internal oil seal around the shaft.
Some more pics (we took a lot of pics)
Prying out the first layer of the old seal, a metal ring
This metal bit completely detached from the rest of the seal. Happened on both sides.
Fishing out the inner felt and rubber
Finally hooking the rubber portion out
What's left of the old OEM seal vs the new single-piece double lip configuration
Hope this helps...