What would YOU call DMCH’s “New Build” cars?

[Dangermouse]

I was thinking about this last night, and decided to start a separate thread to get away from the strong opinions in this parallel thread:

http://dmctalk.org/showthread.php?1465-DMCH-new-build-discussion-**Spit-from-Ebay-car-vin-thread***

In life, I try not to complain about things without also offering a solution or suggestion.

A DMCH “new build” car, as James explained it, starts with an existing, titled 1981-3 car, which they evaluate and then strip down to every nut and bolt. They then rebuild all 2800 parts, made up of 25-40 donor car parts (I would imagine this includes at least the tub ad vin plate) and a mixture of NOS, OEM and reproduction parts, all previously un-used, but with a manufacturing date of 0-30 years.

If we accept, for the purposes of this exercise, that we don’t like the term “new build” (and if you have strong feelings post them in the other thread), what would you call it, if you were a DMCH marketing executive?

The DMCH staff is not huge, and I doubt they hired a marketing company when coming up with the phrase. So the combined DeLorean owners (and fans) brainpower on here, should be able to come up with something we feel is better, and who knows, DMCH might even use it.

Refurbished?
Rebuilt?
Reinvented?

And make this a positive thread, please. ;)

[sean]

Also limit your response to what you would call it and leave the debating about what it is on the other thread.

To me it would be refurbished. But I could buy into "frame off rejuvenation".

[DeLorean]

I would call them "rebuilt" or "refreshed" or maybe even "factory overhauled"

Mercedes classic center does not even revert to calling their factory overhauled cars "new build" cars, they simply are not new unless they are crash-tested and issued a new vin from a current manufacturer.

[tjd]

Restored, who would not want a DeLorean (unless they are a vin accuracy stickler like me) that was restored using 90% or more of never used 30 year old NOS, OEM, reproduction and improved parts. It would accurately describe what it is they do without generating misconceptions that are either intentional or not.

I would no be able to find a complaint with this if it where DMCH's practice.

[Farrar]

I like "newly-built."

Farrar

[stevedmc]

YEAH, I would call it a rebuilt car with a recovered binnacle.

[Farrar]

YEAH, I would call it a rebuilt car with a recovered binnacle.

Steve, you know the only reason the word "yeah" is capitalized is because the original signature pic was a parody I drew up of the "yeah, it's got a hemi" Dodge truck stickers, which is in all caps, right?

Farrar

[stevedmc]

Steve, you know the only reason the word "yeah" is capitalized is because the original signature pic was a parody I drew up of the "yeah, it's got a hemi" Dodge truck stickers, which is in all caps, right?

Farrar

YEAH, I know.

[thirdmanj]

I think New-Build works just fine. And if I were a marketing executive, I'd say its been doing its job well, producing interest. But If I had to change it I'd go with "Factory Refurbished" Remember like the man said, it's essentially a new car.

[stevedmc]

YEAH, I can't stand the news/television shows that start out saying "Delorean Motor Company is alive and well in Houston, (Humble) Texas."

I don't like how they pretend to be something they aren't but it could be a lot worse. At least rights to the name aren't owned by a porn company, or even worse, Mr. Trump himself.

[Farrar]

YEAH, I can't stand the news/television shows that start out saying "Delorean Motor Company is alive and well in Houston, (Humble) Texas."

I don't really want to wade into this debate, but as someone who has been in the press twice (once in print and once on TV), and has several years' experience with various journalists, I can tell you that they rarely get stuff 100% correct -- whether due to omission, bad editing, or (most frequently) a reporter's own misunderstanding of the facts. I guarantee you that no one at DMCH has ever said "Well, as you can see, DeLorean Motor Company is alive and well! The company never folded!" -- but a reporter who isn't paying attention to the facts might say it, because they didn't do any research and don't remember their history. A reporter's failure to due his or her due diligence is not the fault of Stephen, James, or anyone else at DMCH or its satellites -- and since it's not "hard news," there's little editorial oversight and fact-checking for stories like those.

Back to the topic: I like "newly-built" and I'm sticking with it! :P

Farrar

[Ron]

I could go for "New Build" when it's 100% new or NOS. But until that last few % comes along, I'd call it a DMC "Factory Rebuild".

[Michael]

I think what they do fits the term "Frame off Restoration". "Remanufactured" works for me too...but that's not as catchy or glamorous as "New Build"

[Dangermouse]

I could go for "New Build" when it's 100% new or NOS. But until that last few % comes along, I'd call it a DMC "Factory Rebuild".

Would DMCH be classified as a factory?

Dealer Rebuilt?

Personally I think "DMC Rebuilt/Rebuild" covers it accurately.

[dn010]

Call it an NOS DeLorean.

[Dangermouse]

Couple more:

Modern Rebuild -
Handbuilt Modern Rebuild
and
Concours Car (as that is what it should be for $57k)

[Dracula]

My choices would be either of these:

"100% Restoration"
"Frame-off Modernization"

It describes the car, but states that it is still an original without that "new" stigma.

[Ryan]

No disrespect to anyone that holds an opinion on what DMCH should call their build cars, but everytime i look at this thread and the other ones like it i keep thinking "who gives a fuck?"

just give me a minute to put on my flame-proof vest.

[stevedmc]

Call it an NOS DeLorean.

I can get those on eBay for much less than $57k.

[Ron]

Would DMCH be classified as a factory?

Dealer Rebuilt?

Personally I think "DMC Rebuilt/Rebuild" covers it accurately.Yeah I guess that is a stretch...
I said that because I used to work in a small shop that was authorized by GM to rebuild wiper motors and label them "Factory Rebuild" along with their logo (not "Factory Authorized", which meant a dealer can use the product for warranty etc).


=====

FWIW- Granted a different field, but in the housing and civil engineering fields, "New Build" means built from scratch and never purchased before...

A lot of diferent opinions here- If ya can't please everyone....

[Dracula]

I wonder how many people have been in the process of ordering one from them, or talking with them about it, and learned that it isn't a new car.

[Cory W]

Starting with a new, improved design, stainless steel chassis, we use a combination of new old stock (NOS), original equipment manufacturer (OEM) and our line of reproduction parts to create a DeLorean car to your specification


Maybe its the time I spent in the retail and sales world, where signs reading "GOING OUT for BUSINESS" are found, but to me, they're quite open about exactly what it is. I read "New Build" as implying the vehicle is being (re)built within a recent time frame, or "newly reassembled". This is definitely more open and honest than the 43 Shelby Cobra chassis that Carroll Shelby claimed to "find" (http://www.clubcobra.com/forums/333491-post129.html) about 20 years ago. New Build better describes the product than if they were to simply call them "new".

Right? Wrong? Seems to be more a matter of opinion.

[DMC3165]

If it was a "new build" it would read 2011 or 2012 on the title with a new vin number. No matter how many new and improved or 30 year old NOS parts you put in an old car it is just "reconditioning" an old car.

Ever seen a 2012 1966 Mustang. Me neither. But I seen a really nice 66 Mustang completely striped and rebuilt from the ground up with new and improved parts. And its just in time for the 2012 model year.

[vwdmc16]

...i keep thinking "who gives a fuck?"...


exactly, stop nit picking and go enjoy your delorean, or work harder on getting one.

[DMC3165]

I should've also put I'd like to see DMCH build new cars. Completely new cars from the ground up. It would be cool if they were exact duplicates of the original body style. But with modern power plants and drive trains as well as modern electronics. Maybe some updates to the interior as well.

[sdg3205]

Didn't DMC (as it exisits now) but the rights to the Pontiac Solctsace?

There's your new car!

[stevedmc]

I should've also put I'd like to see DMCH build new cars. Completely new cars from the ground up. It would be cool if they were exact duplicates of the original body style. But with modern power plants and drive trains as well as modern electronics. Maybe some updates to the interior as well.

I believe DMCH would have to name it the Wynne instead of the Delorean.

[SamHill]

The new "through the mail" Hagerty Magazine has a tiny blurb in which the DMCH NOS build Deloreans are described accurately. I'll get a picture of it if I can be bothered.

[SamHill]

http://dmctalk.org/attachment.php?attachmentid=4851&stc=1&d=1315197886

[SamHill]

Crappy webcam. The pertinent part reads, "This year marks the 30th anniversary of the gullwing coupe, which lives on thanks to the Delorean Motor Company of Humble, Texas, which bought the company assets after prolonged legal wrangling. Through six dealerships in America and Europe, they offer assorted pre-owned cars, as well as new cars built from N.O.S. and O.E.M. parts and their own reproduction line."

[Dracula]

I still don't like how they say "they offer assorted pre-owned cars, as well as new cars built from N.O.S. and O.E.M. parts" as if they offer brand-new cars. To the average reader that would be like any other car dealer saying that they sell new and used parts.

[TheDutchTexan]

I got one...

- One DeLorean for the price of two.

But there are things cool about these "frame off DeLoreans". They offer you a galvanized frame, or a stainless steel one. Stage II upgrade brings it to 197bhp.

A new tub that is supposed to be 300 pounds lighter is in the works I read. Can you say ~2412lbs DeLorean? According to a 1/4 calculator the 130 horse should do low 16's, and the 197 horse would do low 14's with that weight. Naturally that calculator does not include driver error, altitude, weather etc. Still, if it's that light, any power you add will go a long way. It won't take much to become a very scary fast vehicle. Just imagine a stage III supercharged / turbocharged application with 250 horse. Mid 13's. That is 05 mustang GT territory. With 50 less horse. And my mustang is plenty quick.

[DeloreanJoshQ]

I got one...

- One DeLorean for the price of two.

But there are things cool about these "frame off DeLoreans". They offer you a galvanized frame, or a stainless steel one. Stage II upgrade brings it to 197bhp.

A new tub that is supposed to be 300 pounds lighter is in the works I read. Can you say ~2412lbs DeLorean? According to a 1/4 calculator the 130 horse should do low 16's, and the 197 horse would do low 14's with that weight. Naturally that calculator does not include driver error, altitude, weather etc. Still, if it's that light, any power you add will go a long way. It won't take much to become a very scary fast vehicle. Just imagine a stage III supercharged / turbocharged application with 250 horse. Mid 13's. That is 05 mustang GT territory. With 50 less horse. And my mustang is plenty quick.

The rule of thumb in racing is for every 100 lbs removed, you gain a tenth of a second in the quarter mile. So if your car does 17 seconds, it will then do 16.7 with 300 lbs off...
What method 1/4 mile calculator are you using?

[Lenny]

Mine 8)

[Farrar]

Perhaps the lighter bodies are meant to compensate for the extra weight of a stainless steel or galvanized frame...?

Farrar

[tjd]

I've given this some more thought and I sorta can see James side of the arguement that remanufactured or restored doesn't accurately describe the end product. Having said that I still strongly believe that "new" build is a misleading description that fools both the media and public into believing they are building new cars which I think we can all agree they are not. My sollution and suggestion is to rebrand the product

"DeLorean Phase 2"

or

"Gen (Generation) 2 DeLorean"


This would stand the product out as offering some improved components in comparison to the original cars OEM build, something that James Espey argues as a virtue of a "new" build that wouldn't be properly described with the term restoration or remanufacture. Phase 2 or Gen 2 would also fall in line with Stephen Wynne's ideas of improving the DeLorean but keeping the same outer design appeal much like the Porsche 911. Also by omitting the word "new" it will also cause much less confusion with the media and general public about the product, also leading to less backlash from annoyed owners of original DeLoreans such as myself.

BTW in the long shot possibility that these terms are adopted by DMCH I'm looking for some $$$$'s for giving you the idea LOL!!!

[dn010]

Perhaps the lighter bodies are meant to compensate for the extra weight of a stainless steel or galvanized frame...?

Farrar

Pearce designs perma frame only weighs 10lbs more - which in my guess is where DMCH is getting their frames from - Pearce hasn't had any frames available in over a year-knocking the option out of the question unless you go through DMCH for a "new build", which sucks if you already own a D and wanted the frame... Galvanized would probably weight less due to the lack of layers of epoxy.