Judging from the media response - or lack thereof - this reveal has garnered less buzz and interest than the prior 'new DeLorean' press releases. This has to be a bad signal for the company hoping to draw interest using the DeLorean badge. I think the core issue is that the connection to the DeLorean brand concept is weak - where I would define the DeLorean brand concept as 1) gull wing, 2) stainless, 3) some back-story reference to John DeLorean himself or the original DeLorean company design concepts. The new design is about as much a DeLorean as a rebadged electric Bricklin would be.